The Business Tool: Price Aggregator

A price aggregator is a resource, an online platform that gathers and consolidates information about products from various categories from online store websites. This information includes product functionality descriptions, prices, availability, and more. By using a price aggregator, consumers can compare prices for the same product from multiple stores at once, helping them make purchasing decisions. In simpler terms, a price aggregator is a catalog of products collected from different stores.

Advantages

For Consumers:

• Time-saving (all price aggregators come equipped with filters, allowing buyers to sort products by various parameters, not limited to just price and product specifications, but also including store location).
• Formation of opinions about stores (on all similar platforms, users can leave reviews about specific stores, covering not only product quality but also delivery speed, seller competence, and more).
• Wide selection (engaging with a price aggregator, buyers have the opportunity to choose from a large assortment of stores).

For Online Stores:

• Acquisition of real customers who have already reached the decision-making stage, transitioned from the aggregator site to the online store site, and are ready to place orders.
• Expansion of the target audience.
• Cost savings on advertising and attracting visitors to the online store (using aggregators is particularly suitable for newly opened stores with a limited range of products).

Most Popular Price Aggregators in the World

• Amazon - the first and largest price aggregator in the world, established in 1994 and currently offering information on more than 30 categories of products.
• Ebay, founded a year after Amazon in 1995, engages in not only online stores but also auctions where bids can be placed 24/7, allowing sellers to list items for sale not only at a fixed price but also in auction format with an initial price set.
• Aliexpress - a Chinese company that is part of the Alibaba group, founded in 1999. A distinctive feature of the service is that payment is made by the buyer only after receiving the goods.

Most Popular Price Aggregators in the United States

• Google Shopping - launched in 2019, Google Shopping is one of the leading price aggregators in the United States, providing users with comprehensive product listings and price comparisons.
• Shopzilla - founded in 1996, Shopzilla offers a user-friendly interface for comparing prices across various categories, helping consumers make informed purchasing decisions.
• PriceGrabber - established in 1999, PriceGrabber focuses on assisting buyers in finding the best deals by aggregating prices from different retailers and presenting them in an organized manner.